The Journal
Stories, guides and quiet wisdom for pet parents.
Honest, science-backed writing on the everyday questions of caring for a pet — from choosing the right feeder to building healthy routines.
How to choose the right automatic feeder for your pet
Capacity, portioning, app control and power backup — the four things that actually matter when you're picking a smart feeder.
Zoora Team · May 28, 2026
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Why your cat ignores the bowl (and drinks from the fountain)
Cats are wired to prefer moving water. Here's the science behind fountains and how to introduce one without drama.
Dr. Helena Marsh · May 15, 2026
GPS trackers: peace of mind or expensive gadget?
Real-time location, geofences and battery life — we break down when a GPS tag is worth it and when a microchip is enough.
Zoora Team · Apr 30, 2026
Building a healthy pet routine when you work from home
Your pet has a new schedule too. Here's how to balance attention, rest, and stimulation in a remote-work day.
Zoora Team · Apr 12, 2026
Self-cleaning litter boxes: clean home or stressed cat?
The honest pros and cons of automated litter boxes, plus tips for a smooth transition.
Dr. Helena Marsh · Mar 26, 2026